In this Q&Q, we sit down with Brett Jackson from IGT PlayDigital to discuss their decision to bring the popular land-based casino game, Prosperity Link Wan Shi Ru Yi?, to online platforms. We explore the factors contributing to the game’s enduring success, the resonance of land-based titles with online players in the US, and what makes Prosperity Link Wan Shi Ru Yi so compelling.
Additionally, we delve into IGT’s strategic priorities for the future and get a sneak peek into their exciting roadmap for the remainder of 2024.
Bigwinboard: Prosperity Link Wan Shi Ru Yi? is a game synonymous with land-based casino enthusiasts in the US, as are many IGT titles. Why did you opt to publish this specific game?
Brett Jackson: IGT PlayDigital’s decision to make Prosperity Link Wan Shi Ru Yi? available to the online player segment was based on its strong and sustained performance in the land-based market. It is a long-term player favorite on the land-based side as it consistently sits within the top 25 on game performance charts, showcasing its enduring success amongst players.
By taking Prosperity Link? online, it also enables us to show our customers that we are committed to growing our diverse omni-channel content portfolio by bringing forward engaging and well-recognized titles that players know and love.
Bigwinboard: Why do you think land-based titles resonate so well with online players in the US? Is there room for new IP, or is porting land-based games the best way forward?
Brett Jackson: We believe that land-based titles resonate well with online players in the US because they provide a sense of familiarity, and having the convenience to play your favorite titles from the comfort of your home or mobile device is compelling for our multi-channel players. As we’ve evaluated the global iGaming market, we’ve seen that there is room in for new ideas and innovations. It is imperative that we continue to innovate and bring variety of play types, mechanics and themes to the online market while maintaining a balanced offering of high performing land-based titles.
Bigwinboard: What makes Prosperity Link Wan Shi Ru Yi such an engaging game, and what can players that have never tried it expect?
Brett Jackson: Prosperity Link Wan Shi Ru Yi is an operator-ringfenced progressive jackpot game. This means that players have the opportunity to win a relatively fast-hitting progressive award; and we know that players seek out these exciting progressive jackpots in particular. In addition to the exciting win possibilities, the game features a highly entertaining evolution of the popular HOLD & WIN? bonus mechanic, where players can win prize values, jackpot awards or the top progressive.
The HOLD & WIN bonus features four reel interfaces that unlock as the player collects orbs, providing even more excitement around the big win possibilities. The base game offers many chances at big wins though scattered Wilds, and the free spins increase the excitement by adding multiplier Wilds.
Bigwinboard: Can you give us an insight into IGT’s priorities in the coming months and years, both in the US and elsewhere?
Brett Jackson: IGT PlayDigital’s access to leading land-based content is an important differentiator not only in the US, but all global markets, and selecting the best games to bring online will remain a key priority for us. However, we are equally focused on creating online-first slot content, as well as increasing our leading position in other market segments like blackjack and video poker while expanding our portfolio of new innovations, like tap, crash and mines games.
Bigwinboard: What’s coming up on your roadmap now that Prosperity Link Wan Shi Ru Yi is live?
Brett Jackson: Our roadmap for the remainder of 2024 is a mix of innovative new titles and strong performers from our land-based portfolio. Operators will be pleased with the release of our second Prosperity link title, Prosperity Link Cai Yun Heng Tong?, and an additional follow-on title to the number one performing game in the market, Cash Eruption? called Cash Eruption Hephaestus?.
Players and operators alike will be pleased with our upcoming release of the high performing land-based title Mystery of the Lamp Treasure Oasis? and our online-original Cleopatra? brand extension called Cleopatra HyperHits?. We have a strong roadmap ahead of us that will carry us well throughout the rest of 2024 and will position our customers for ongoing success.
