Cebuana Lhuillier’s Search for Happiest Pinoy Returns with P1M Cash Prize

Cebuana Lhuillier’s Search for the Happiest Pinoy is back! This time, with a wider scope, new special awards, and bigger cash prizes.

A P1-million cash prize, tax-free, awaits the Search for the Happiest Pinoy 2014 grand winner while nine (9) runners-up will receive P50,000. The country’s leading micro financial company will also give special prizes to the Happiest Student and Happiest Overseas Filipino Worker.

“With our Search for the Happiest Pinoy, we want to recognize outstanding Filipinos who are able to both rise above life’s challenges and positively impact the lives of other people with their positive outlook in life,” said Michael Sena, Cebuana Lhuillier’s Integrated Marketing Communications Group Head. “This is our way of celebrating the values of optimism, resilience, and hope among Filipinos.”

search for happiest pinoy

The Search for the Happiest Pinoy is a nationwide campaign of Cebuana Lhuillier that aims to rekindle the values of optimism, resilience, and hope in Filipinos amidst different life crises. Cebuana Lhuillier highlights the positive things that come with obtaining quality and affordable microfinancial security, peace of mind, and ultimately, happiness.

The Search for the Happiest Pinoy aims to find a Filipino who has:

  • Positive outlook in life
  • Proven ability to rise above life’s challenges
  • Positive impact in the lives of others

Who can be nominated

Filipinos, 18 years old and above, with good moral character can be nominated to the search.

Who can nominate

Any Filipino of legal age, group, or organization.

When is the deadline for nominations

Nominations can be submitted from October 24, 2014 until March 31, 2015.

How to nominate

Nomination forms can be downloaded from and are available in any of Cebuana Lhuillier’s more than 1,700 branches nationwide, to enable more people to nominate their happiest Pinoys.

Accomplished nomination forms can be mailed together with supporting documents to:

PJ Lhuillier Group of Companies, Inc.
2/F Annex 2, PJL Corporate Centre
1782 N. Garcia cor. Candelaria Sts.
Makati City 1209

Scanned copies of the accomplished nomination forms and supporting documents can also be emailed to

Criteria for Judging/ Qualifications of Nominee

  1. A constantly cheerful face and optimistic outlook – 30%
  2. Proven ability to rise above life’s challenges. – 35%
  3. A positive impact in the lives of others – 35%

Selection Process

A Screening Committee composed of PJ Lhuillier Group Officers and Managers will determine the Top-20 finalists. The Top 20 Semi-Finalists will be forwarded to the Board of Judges who will select the Top 10 Finalists. The Top 10 Finalists will each undergo a panel interview with the Board of Judges. After the interviews, the Board will select the 2015 Happiest Pinoy.

The nominees will be screened by the Happiest Pinoy Board of Judges composed of CNN 2009 Hero of the Year Efren Peñaflorida, Camarines Sur 3rd District Representative Maria Leonor Robredo, McCann-Erickson Chairman Emeritus Emily Abrera, Assistant Secretary Anne Corominas, Cebuana Lhuillier Insurance Solutions (CLIS) General Manager Jonathan Batangan, Happiest Pinoy grand winners Winston Maxino and Rommel Arellano, inspirational speaker and corporate trainer Francis Kong, and broadcast journalist Luchi Cruz-Valdez.

cebuana lhuillier happiest pinoy search

Since its launch in 2009, the Search for the Happiest Pinoy has been awarded to two deserving individuals. Winston Maxino, a corporate executive who was diagnosed with Ankylosing Spondylitis, a degenerative and incurable bone disease, was declared the first Happiest Pinoy grand winner in 2010. Rommel Arellano, a guidance counselor who was afflicted with polio at age 1, was declared Happiest Pinoy in 2012, besting more than 13,000 nominees nationwide.

This year, Cebuana Lhuillier is taking its Search for the Happiest Pinoy to different schools and offices nationwide to get even more nominations.

Special Awards

From among the Top 10 Finalists, two (2) special awards will be given out:

  • Happiest Student Award
  • Happiest Overseas Filipino Worker (OFW) Award

Contest Prizes

All cash prizes are tax-free!

  • Happiest Pinoy Grand Winner – ₱1,000,000.00
  • Nine (9) runners-up: ₱50,000.00 each
  • Special Awards: ₱25,000.00 each

The Happiest Pinoy winners will be announced in June 2015.

Follow the official Search for the Happiest Pinoy Facebook Page for more updates. You can also follow it on Twitter and Instagram.

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